BMW
Powered
By Joy
Concept Development, Design Direction, Visual ExecutionJoy Electrified.
A proactive pitch idea for BMW’s electric offerings, aimed to reconnect with younger drivers with a vibrant, tech-driven campaign to convey pure driving pleasure and emotional connection.
Refresh BMW’s appeal by emotionally connecting with “freude forever“. A visual campaign with techn innovation, experience and dynamic visual executions.
Executive Creative Directors | Patrick Klebba, Christof Deutscher
Creative Art Director | Camille S. Bouyer
Creative Copywriter | Claudia Güell Ybarra
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