BMW
Seasonal
Accessories


Global Campaign, Visual Strategy, Digital Asset Direction, Creative Execution

For every
style and
every function.


Exploring with BMW has never looked and felt so good. 

Maintaining brand relevance year-round through timely, season-specific content and creative that captures audience attention consistently. A visually adaptive campaign series leveraging AI and CGI to reflect seasonal shifts and consumer interests.
Agency | Monks Berlin
Executive Creative Director | Christof Deutscher
Creative Director | Mario Zaradic
Art Directors | Dark Ghetto Unicorn, Moe Qubia 
Copywriters | Pietro Cattaneo, Claudia Guell Ybarra