McLaren
Inspired By
Lando Norris
Art Direction & Design
Lando Norris custom-builds the McLaren Artura to match his racing DNA. His inspirations turned into a visual moodboard-meets-scrapbook—fusing Gen Z aesthetics with McLaren’s design language.
Not forgetting that slick 360° car showcase.
Website
Instagram Reel 1
Instagram Reel 2
Creative Direction | Miriam Patience
Design Direction | Eric Chia
Art Direction | Camille S. Bouyer
Design | Sherzod Mizaakhmedov
Animation | Niek Pronk
Sound Design | Francisco Tomas Nobile, Nicolás Failla
Producer | Alaster Armitage-Brain, Dan Bernstein
Project Manager | Johnny Sheehan
Account | Jamie Webber
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