Nike NRC
Training Plans
Concept Development, Design Direction, Visual Execution
Map the story.
An integrated campaign for Nike Run Club’s young users, pushing new training plans as a dynamic, personal journey. From in-app graphics to influencer content, mapping out motion and meaning—cinematic stills, blur, and energy in sync. Designed for the driven.
It's not just a run; it’s a motivation, a step towards endless possibilities.
Executive Creative Director | Carren O’Keefe
Art Direction & Design | Eduardo Fitch, Dark Ghetto Unicorn
Producer | Jamie Aubin
DARKGHETTOUNICORN.COM