OBEY
Clothing
Be The
Propaganda


Social, Visual Strategy, Campaign Concept, Creative Execution

I (almost) convinced my favourite brand and idol to make an instagram campaign for Gen-Z. 

History is watching.

Reinforcing OBEY Clothing’s provocative brand ethos, inspiring audience reflection on cultural narratives with visually provocative, thought-provoking creative assets leveraging OBEY’s iconic visual language.
School | AMFI
Client | OBEY Clothing
Creative | Camille S. Bouyer
Market Strategy | Doina Coceban
Designer | Lumir Spanihel


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let’s make
dope stuff